Every day millions of people are talking about companies, brands and products on social media. While most conversations tend to be easy chit-chat, some topics have the potential to develop their own dynamics.
Social Media monitoring can help you to identify negative mentions early and react on them before they turn into a major crisis.
Marketing professionals or product managers
Monitor public opinion on social media in order to
Your company or brand needs to be “popular enough” on social media, meaning there needs to be enough comments mentioning your brand or company. If your customers or relevant target group is not on social media, you might not get meaningful results.
The analysis will run continuously for a given time window and a given search term.
A dashboard or chart visualising sentiment trends on social media and/or an alert system that will push notifications if certain thresholds are met.
This new information can be used to: