Public opinion on twitter is a valuable source of data when it comes to measuring brand awareness or attitude towards a certain topic or theme. One the other side, it is hard to filter our all the noise to really identify trends. Comparing Twitter sentiment over time can help to discover meaningful insights.
Measuring brand sentiment on Twitter is difficult when only looking at recent or a handful of tweets. How can you analyze a bulk of data from a longer period of time?
AI-powered sentiment analysis will allow you to analyze thousands of Twitter tweets in no time and aggregate sentiment scores to compact time series data. This data can be used to model trends or explore patterns over different time horizons.
- Understand sentiment trends
- Get faster insights
- Automate workflows