Public opinion on twitter is a valuable source of data when it comes to measuring brand awareness or attitude towards a certain topic or theme. However, what people think about a brand or a given topic might vary significantly between different areas and locations. Comparing Twitter sentiment by geo coordinates can help to discover meaningful insights.
Measuring aggregated brand sentiment on Twitter can be misleading when there are big differences in different regions.
AI-powered sentiment analysis will allow you to analyze thousands of Twitter tweets in no time and aggregate sentiment scores by location to uncover differences there.
- Understand attitude towards a topic in certain regions
- Get faster insights
- Automate workflows