Every day millions of people are talking about companies, brands and products on social media. While most conversations tend to be easy chit-chat, some topics have the potential to develop their own dynamics. Social Media monitoring can help you to identify negative mentions early and react on them before they turn into a major crisis.
How can you identify negative tweets about your brand or company that have the potential to go viral?
Use AI-powered sentiment analysis to calculate the polarity of tweets. Filter tweets with a high negative polarity and a minimum number of retweets or favorites to quickly identify potential problem areas.
- Identify negative tweets and quickly respond to them before they turn into a crisis
- Automatic monitoring does not require human assistance